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Route Rate — targets per route run (proxy)

A snaps×dropbacks proxy for targets per route run — high TPRR on low routes is the breakout signal; empty volume is the fade. Labelled a proxy (true routes are PFF-gated).

How we read it

TPRR — targets per route run (proxy)
A snaps × dropbacks proxy for how often a receiver is targeted on the routes he runs. Labelled a proxy — true routes are PFF-gated.
Breakout — high TPRR on low routes
A high target rate on a small route sample is the breakout signal: efficient when used, with room for the volume to follow.
Fade — empty volume
Plenty of routes but a thin target rate is the fade — on the field without earning looks. Steady sits in between.

Route-rate leaders · 2024 through week 18

Targets per route run (proxy)

Targets per route run (TPRR) as an honest PROXY: routes ≈ snap-share × team dropbacks (true routes are PFF-gated). High TPRR on low routes is a breakout/buy; empty volume (low TPRR, high routes) is a fade. Usage context, not a point projection.

40 rows
#
1Puka NacuaLAWR2541060.418100Steady
2Rashee RiceKCWR77290.379100Breakout
3Josh DownsINDWR3061070.35099Steady
4Khalil ShakirBUFWR2931000.34299Steady
5Malik NabersNYGWR5111700.33399Steady
6A.J. BrownPHIWR297970.32699Steady
7Nico CollinsHOUWR304990.32698Steady
8Dalton KincaidBUFTE232750.32498Steady
9Dante PettisNOWR87280.32398Breakout
10Marvin MimsDENWR162520.32098Breakout
11Evan EngramJAXTE201640.31897Steady
12Mike EvansTBWR3511100.31497Steady
13Jonnu SmithMIATE3551110.31397Steady
14CeeDee LambDALWR4901520.31097Steady
15Davante AdamsNYJWR3691140.30996Steady
16Jordan MimsNORB59180.30896Breakout
17Tanner HudsonCINTE76230.30496Breakout
18Zay FlowersBALWR3851160.30295Steady
19Jauan JenningsSFWR3741130.30296Steady
20Diontae JohnsonCARWR193580.30195Steady
21Trey McBrideARITE4951470.29795Steady
22Adonai MitchellINDWR185550.29795Steady
23Drake LondonATLWR5351580.29594Steady
24Taysom HillNOTE106310.29394Breakout
25Cooper KuppLAWR3441000.29194Steady
26Ladd McConkeyLACWR3861120.29094Steady
27Brian ThomasJAXWR4611330.28993Steady
28Rashid ShaheedNOWR144410.28593Breakout
29Kavontae TurpinDALWR183520.28593Steady
30Wan'Dale RobinsonNYGWR4921400.28593Steady
31Chris GodwinTBWR221620.28192Steady
32Tee HigginsCINWR3881090.28192Steady
33Chris OlaveNOWR157440.28092Breakout
34Odell BeckhamMIAWR68190.27992Breakout
35Justin JeffersonMINWR5591540.27691Steady
36George PickensPITWR3751030.27591Steady
37DeAndre HopkinsKCWR215590.27491Steady
38Amon-Ra St. BrownDETWR5161410.27390Steady
39Tutu AtwellLAWR227620.27390Steady
40Dontayvion WicksGBWR279760.27290Steady

Targets per route run (TPRR) as an honest PROXY: routes ≈ snap-share × team dropbacks (true routes are PFF-gated). High TPRR on low routes is a breakout/buy; empty volume (low TPRR, high routes) is a fade. Usage context, not a point projection.

Data via nflverse (nflverse-data), licensed CC BY 4.0. How we source data

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